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Haute Living

One-On-One With Maisonette Co-Founders Sylvana Ward Durrett & Luisana Mendoza De Roccia On Fall ’19 Maison Me Collection

Earlier this year, celebrity-favorite luxury kids retailer Maisonette launched its first private label collection called Maison Me. The brand has now followed up with its second iteration of the line for the Fall 2019 season. Designed in-house with the Maisonette team under lead designer Karolina Petersson—formerly of Celine—the collection is stylish but functional for its littlest customers. Here, we sit down with CEO and Co-Founder Sylvana Ward Durrett, as well as President and Co-Founder Luisana Mendoza de Roccia, to discuss the styles, the inspiration and what we can expect from the brand, moving forward.

Tell us about Maison Me, in your own words.

Maison Me is our answer to stylish, elevated basics at an accessible price point. With 50 mix-and-match styles, including knits and outerwear, we have created a collection that your kids can live and play in.

What kinds of parents/kids is the collection for?

This collection is really ideal for every parent and kid who is looking for easy and stylish pieces designed for play. It appeals to a adults because of its quality and design, and to kids because of its comfort and wearability.

Why did you decide to start your own label?

We carry over 700 different brands, and yet, when it comes to well-priced, stylish basics, we felt there was a hole in the market. We really wanted to make outfitting your child as easy as can be, with wearable, washable, stylish clothing that could take kids from playground to playdate to party.

From where do you draw inspiration for the designs?

Maison Me’s Fall collection was inspired by our lead designer, Karolina Peterson’s childhood in Sweden. Think ruffled collars, wide-leg pants and a color-block puffer vest inspired by the one she passed down to her son. We are constantly inspired by our own children and the whimsical patterns reflect that childish sensibility.

What are the most important factors to consider when designing clothes for kids?

Comfort, style and quality!

What do you think it is about the Maisonette brand that has brought such a loyal following?

We have created a beautifully curated, simplified shopping experience for our customer, a one-stop-shop for the best children’s products from around the world. Through our content channel Le Scoop, we are able to speak directly to parents looking for inspiration, education and support along their parenting journeys. So, we are truly an authority in the space and has managed to build trust with our customers, which is the most important [part] of all!